Even though it was raining in Willmington this past weekend, the folks who came in to North East Comic Con did not come in to get out of the rain. They came to buy. They came for comics and other pop-culture related swag.
It is true, more and more people attend these events simply to experience the event itself but even they are unlikely to go home empty handed. They would be disappointed if they went home empty handed. If the average con-goer strolled the floor for a good part of the day, and then left, without ever having opened their wallet, he or she would be sorely disappointed.
I am confident that these people, if they enjoy comics, will enjoy my comic. Therefore, i owe to each and every one of them to do my level best to make sure that it is my comic they go home with. For me, anything less would be unacceptable. To let a someone go home from that con without an copy of a Rapid City comic is saying that I either don't value my comic or I don't value the con attendee's experience. Or both.
When a person walking the con floor passes a table where no one reaches out to them, they have every right to assume that that creator simply does not care.
For me, it's the opposite. I love my comics and I want everyone to enjoy them. That is why I try so hard, at every opportunity, to sell more comic books.